Business As Usual No More | Coronavirus Impact on Business Operations

By Stacie Calabrese, VP, 4A’s Research, [email protected], and Christine Pelosi, Information Specialist, 4A’s Research, [email protected], using a real-time market research platform from Suzy.

 

The coronavirus, or COVID-19, is disrupting day-to-day business. 4A’s Research wanted to learn what is being done around the country and in different industries to communicate coronavirus procedures to employees. Using Suzy, a real-time market research platform, 4A’s Research surveyed 1000 consumers on March 9, 2020 to see how their workplaces are handling COVID-19.

Participant parameters: 18+, employed full-time or part-time. Conducted by 4A’s Research Services via Suzy on 3/9/2020. Total participants: 1000

75% of respondents said that their workplaces have communicated to them about COVD-19. Effective communications are key to ensure businesses and employees are prepared. Policies for meetings/conferences, business travel, outside visitors, and telecommuting need to be communicated.

The top three policies and procedures that employers are implementing are:

  • Handwashing instructions/encouragement
  • Hand sanitizer provided
  • Increased cleaning.

Companies are initially implementing heightened cleanliness and sanitation standards. This shows that companies across the country are being proactive and precautionary about the virus, while attempting to limit alarm.

Participant parameters: 18+, employed full-time or part-time. Conducted by 4A’s Research Services via Suzy on 3/9/2020. Total participants: 1000

 

Telecommuting and work from home policies are top tactics businesses, including ad agencies, are implementing to continue the workflow and keep employees healthy and safe. Businesses in urban areas have already put telecommuting policies in place. According to our survey, 30% of respondents who work in urban areas said that working from home is mandatory, while about 25% say it’s optional or at a manager’s discretion. The majority of those with no telecommuting policies work in rural and suburban areas.

Participant parameters: 18+, employed full-time or part-time. Conducted by 4A’s Research Services via Suzy on 3/9/2020. Total participants: 1000

 

About 3% of survey respondents work in the advertising/marketing industry. Almost 18% are already working under a mandatory telecommuting policy. This could rise as certain parts of the country become more affected. With the constantly changing nature of the coronavirus, ad agencies should be proactive in implementing policies and communicating with employees.

Participant parameters: 18+, employed full-time or part-time in advertising & marketing industry. Conducted by 4A’s Research Services via Suzy on 3/9/2020. Total participants: 28

 

Don’t miss our recent article on Consumer Sentiment Towards Brands During COVID-19, focusing on how consumers feel about brand communication during the pandemic and leaning how COVID-19 is changing people’s daily routines.

Please see the latest Coronavirus Updates from the 4A’s.

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Additional Resources:

 

 

How are brands and consumers responding to the crisis?

 

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