Connect with peers to advance
your discipline
Want to be more involved in tackling the pressing issues of your discipline? Looking to share and grow your expertise? Want to help shape our industry? Consider joining a 4As Committee. 4As Committees focus on a wide range of topics including finance, new business, comms, media, technology and more.
Email the respective committee co-chairs or 4As committee representatives listed on the committee page to get started.
Benefits of a 4As Committee Membership
- Networking, mentorship, collaboration
- Focused discussions on discipline-specific topics, best practices, challenges
- Exclusive presentations and training
- Opportunity to contribute to programs and thought-leadership
- Elevated professional profile
Committees and Councils
Agency Operations & Business Transformation
AI – Small and Mid-Sized Agencies
Business Leadership (Account Management)
Chief Talent and People Officer Committee
Finance – Small and Mid-Sized Agencies
HR and Talent Committee – Central Region
HR and Talent Committee – Eastern Region
HR and Talent Committee – Southern Region
HR and Talent Committee – Western Region
Media, Tech & Data – Advertiser Protection Bureau (APB)
Media, Tech & Data – Ad Ops & Analytics
Media, Tech & Data – Local Video/Audio
Media, Tech & Data – Media Measurement
Media, Tech & Data – Mid-Sized Agency Media Directors
Media, Tech & Data – Search Task Force
Media, Tech & Data – Social Media Task Force
New Business – Small/Mid-Size Agencies
Production Business Affairs and Operations
Callout
A guide for agencies to frame the value of using GAI anchored by human expertise and creativity.
