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In partnership with The Drum, the 4A’s created a content series titled ‘Convene. Challenge. Change,’ which investigates brand/agency relationships, as well as the trends of the day.
In partnership with The Drum, the 4A’s created a content series titled ‘Convene. Challenge. Change,’ which investigates brand/agency relationships, as well as the trends of the day.
In the latest edition, Whataburger marketing comms VP Donna Tuttle and McGarrah Jessee CEO Britton Upham discuss the need to keep a brand’s marketing fresh while simultaneously respecting its history.
In this month’s edition, Crayola and its longtime agency partner Dentsu Creative discuss the 2020 release of their ‘Colors of the World’ product and the importance of a creative mindset.
This time around, Marla Kaplowitz speaks with Kellanova’s Diane Sayler and Grey’s Jason Kahner to explore the history of Pringles’ Super Bowl marketing strategy and what we can expect from the brand during gameday this weekend.
In this episode in the series, we explore how Giant Spoon has helped GE keep its marketing as innovative as its products.
In a recent conversation with Marla Kaplowitz, Clarkson and Stewart candidly discussed the history of the 42-year partnership between their two brands and the critical factors that have enabled such a long and fruitful collaboration.
In this episode in the series, Marla Kaplowitz hears how NBCU and Walton Isaacson are working together to put DE&I principles into practice – and giving a boost to small businesses in the process.
In this episode in the series, Marla Kaplowitz hears from McCann and Microsoft about the secrets of their enduring client-agency relationship and how technology shapes their thinking towards creativity.
In this episode in the series, Kaplowitz sits down with Carina DeBlois, president, Ogilvy New York, and Christine Whitehawk, external communications manager, Ikea, to highlight how collaboration is key within the brand-agency partnership.
In this episode, 4A’s president and chief executive officer Marla Kaplowitz sits down with Alia Kemet, senior vice-president, global creative and digital transformation, McCormick & Company, and Dave Fitzgerald, founder and chief executive, Fitzco, to discuss how brands are at the center of culture through the agency-client partnership, and how creativity drives decision-making using a culture-first perspective to keep authenticity central to the campaign.
In this episode, 4A’s president and chief executive officer Marla Kaplowitz will lead a discussion with an agency leader and one of their marketing partners to discuss challenges, opportunities and new ways of working in a post-Covid-19 environment. The series will also challenge norms, identify learnings and inspire actions that will create new standards to help drive the industry forward.
In this episode in the series, Marla Kaplowitz will lead a discussion with an agency leader and one of their marketing partners to discuss challenges, opportunities and new ways of working in a post Covid-19 environment. The series will also challenge norms, identify learnings and inspire actions that will create new standards to help drive the industry forward.
In the fifth episode in the series, Kaplowitz sits down at the Cannes Lions festival with Ricardo Marques, vice president of marketing for Michelob ULTRA U.S and global, and Gabriel Schmitt, co-CCO of FCB New York to discuss how their strong client-agency partnership is a breeding ground for the best creative work.
In the third episode in the series, Kaplowitz talks with Stephen Tisdalle, chief brand and demand generation officer of TIAA, and Kristen Cavallo, the Martin Agency’s chief executive officer. Together they probe some of the more challenging aspects of the business, and reinforce the strong partnership that marketers have with their agencies and the value they deliver.
In the second episode of the series, Kaplowitz chats with Jeff Klein, global chief marketer, Little Caesars Pizza, and Joe Maglio, chief executive, McKinney, about the strength of partnerships and the true value that brands and agencies can deliver together.
To kick off the series, 4A’s chief executive Marla Kaplowitz chats with Allyson Witherspoon, vice-president and chief marketer, Nissan US, and Scott Kavanagh, managing director, Nissan United (part of TBWA\Chiat\Day New York), about what the client agency relationship looks and feels like today.