4As Meet & Greet: Winterberry Group | Demystifying Creative Intelligence

Neurons focuses on predictive consumer neuroscience: measuring attention, emotion, cognition, and memory responses to ads and branding using AI. They develop AI tools designed to improve decision-making, enhance customer experiences, and foster positive relationships that benefit both organizations and their customers.

In today’s uncertain economic climate, advertisers face mounting pressure to justify every dollar spent. The real danger isn’t marketing budget waste but inadvertently cutting the channels actually driving high returns due to flawed measurement approaches. This session introduced geographic randomized controlled trials (Geo RCTs) as the highest quality evidence methodology for determining true advertising effectiveness….