4As Meet & Greet: Winterberry Group | Demystifying Creative Intelligence

Winterberry Group is a strategic consulting firm that helps agencies, brand marketers, technology and media companies make sense of a rapidly evolving landscape in advertising, media, and data.

On July 30th, 2025, Winterberry Group shared key insights from their latest research report, Demystifying Creative Intelligence, an in-depth look at how brands are using creative data, AI, and analytics to measure, optimize, and scale the impact of their creative assets. They explored how Creative Intelligence is reshaping marketing performance and what it means for the future of creative strategy.

Access Winterberry Group’s presentation here

Speakers:

Bruce Biegel – Senior Managing Partner, Winterberry Group

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Mallory Fetters – Vice President, Customer Engagement, Analytic Partners

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Alex Collmer – Founder & CEO, VidMob

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Oli Marlow-Thomas – Chief Innovation Officer, Smartly

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Watch session recording below: