5 Frameworks For Brand Loyalty In Web3

Featuring:

Keith Soljacich
Head of Innovation, Publicis Media

Stu Richards
Partner Success Lead, Gigantik

Mollie Rosen
EVP of Strategy, Insight & Innovation, 4As (Host)

1:00 to 1:30 pm ET

NFTs and web3 have been widely promoted as a disruptive force for customer engagement and loyalty. Many marketing teams are intrigued by the idea of NFTs and web3 but are confused about where to start and, perhaps more importantly, may be waiting to see other brands prove this out first.

Legacy brands are typically very committed to their loyalty programs and these programs are viewed as a key lever in their marketing strategy. Integrating NFTs, let alone moving fully into web3, is often a journey that requires education about the technology, processes and best practices in this nascent domain.

Given this, we will be exploring five frameworks that we have developed to help you understand how web3 can play a role in developing brand loyalty. These frameworks will help you make sense of the current web3 brand loyalty landscape, distilling complex ideas into easy to understand concepts.