Account(able) Leadership
Format
Live Workshop (Virtual)
Duration
Three 2-hour Sessions
Audience
Program is ideally suited for Sr. Acct Managers, Acct Supervisors, Acct Directors
Pricing
$799 per participant | 4As members 20% off
Included in the 4As Training Subscription Plan
Program Agenda
Align for Strategic Value Drivers: Explore how to add value beyond communication and execution by aligning their role with strategic value drivers.
Lead High-Performing Relationships: Strengthen client and internal partnerships by building empathy, trust, and more intentional collaboration.
Influencing Creativity: Reinforce how contributing to creative briefs enhances ones’ ability to evaluate and provide a strategic point of view on creative work.
Build Business Acumen: Utilize an MBA-modeled framework to enhance business knowledge and strengthen participation in strategic planning to better partner with clients and internal teams.
Spot & Frame Growth Opportunities: Apply business context to identify key challenges and reframe them as strategic growth opportunities tied to measurable business goals.
Lead Proactively: Explore the impacts (both internally and with clients) of reactivity versus proactivity and the ability to drive value with an eye on what’s next.
February cohort
Session 1: February 4, 3:00 - 5:00 pm ET
Session 2: February 11, 3:00 - 5:00 pm ET
Session 3: February 18, 3:00 - 5:00 pm ET
Meet the Facilitator
Lori Bartle
Lori Bartle is a seasoned agency professional whose career spans nearly every corner of the industry. With a rare blend of agency-side, client-side, and media experience, she brings a comprehensive and uniquely insightful perspective that has shaped her reputation as a transformative account and agency leader.
With an MBA and a relentless focus on the client’s business, Lori has built long-term, high-performing partnerships with national and international brands across travel, entertainment, wine, education, and beyond. As President and CMO of leading independent agencies, she was a long-time member and board member of Worldwide Partners Inc. until stepping away from day-to-day agency life in early 2023.
Today, Lori channels her expertise as an agency advisor and collaborator, partnering with agencies to transform the Account discipline into a driver of strategic clarity, business impact, and proactive, accountable leadership. Her first book, The Agency Within Us, outlines the mindset and models behind this evolution.
Related Courses
Client-Centered Thinking Fundamentals
The next cohort is TBD. Please click here if you are interested in this course. A hands-on workshop where you put yourself in your client’s shoes so you can find your best role in their world and collaborate for mutual growth: Take a fresh look at your key stakeholders using an Empathy Map, to understand…
Adaptable Leadership: Strengthen your AQ to Lead Through Change
Adaptable Leadership: Strengthen your AQ to Lead Through Change Navigate rapid change: discover your Adaptability Quotient (AQ), dive into adaptability dimensions, and create habits to thrive at work. Interested in this program? Email [email protected] Embrace the future with confidence, resilience, and adaptability in our 4-Week Adaptable Leadership Workshop-crafted specifically for advertising executives facing a world…
Managing Stress in Uncertain Times
In this webinar, we address common myths about and antidotes to stress. We cover the fundamentals of managing stress and how to approach them in our current environment. Using a provided framework, participants will develop a stress-reduction plan based on different types of stressors you might be facing now.
