Topic
- Agency Operations / Business Transformation
- Business Development
- Finance
Discipline
- New Business
Event Type
- Webinar
On Tuesday, July 14th from 3 pm – 4:30 pm the 4As hosted a virtual finance committee meeting with Guest Speaker Tim Williams from Ignition Consulting Group. Previously, Tim was a speaker at the 2019 MPF events where he presented progressive pricing approaches for agencies.
The 4As is happy to bring to you part 2 of that series which will focus on “Activating New Pricing Strategies Starting Tomorrow” on how agencies can move forward with progressive pricing strategies by implementing their own Value Council. Below is a link to Tim’s bio and a video link to the conference that took place on Tuesday, July 14h.
Tim Williams, Ignition Consulting Group
Tim Williams is a career marketing professional who works with agencies and other professional firms both here and abroad in the areas of pricing, positioning, and business strategy. He is the author of two books, numerous articles, and presents globally for major associations, global networks, and individual firms. See more about Tim here.
Related Courses
4As SAMs Committee Meeting – July 23, 2025
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing community of 600+ forward-thinking member agencies. Log In Join

Ashley Cohen and B2B Agency Pitch Playbook: Western Region
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing community of 600+ forward-thinking member agencies. Log In Join

New Business Basics
RFI…RFP…WTF?! If you’re struggling to make sense the steps involved in developing agency new business, this course is for you. As you move up in the agency world, getting involved in new business is the ticket to both your career advancement and the agency’s growth. Get ready to join a pitch team with confidence as…