Adjusting to Big Shifts in YouTube Advertising in 2024

An April 2024 article in the Washington Post called YouTube “the most consequential technology in America,” because it’s now not only the top video platform but also the most viewed platform on Connected TVs and was used to help build ChatGPT. But how should agencies approach YouTube strategy for their clients with all the major shifts happening on the platform?

In this webinar we cover strategies used by other agencies to adjust to changes in brand suitability, performance tools, YouTube Shorts, DE&I and the deprecation of cookies.

Speakers

Matt Duffy — CMO, Pixability

Erin Mullaney — Head of Media, GYK

Adam Telian — Media Director, Connelly Partners

Moderator

Amy Pacheco — Manager, Media, Tech & Data, 4As

Recorded on May 14, 2024