On September 25th, the 4As hosted the Afternoon of Programmatic event. This curated 4As member-only virtual event was dedicated to exploring the evolving world of programmatic advertising. As automation, data, and technology redefine how agencies buy media, these sessions dived deep into the strategies, tools, and partnerships driving the next generation of programmatic excellence. This event focused on how agencies can harness programmatic technology to drive smarter media buying, streamline campaign execution, and deliver data-driven results across channels.