Agency Fundamentals

Welcome to the World of Advertising

How do agencies work? How does my job impact others? Why do clients matter so much? What’s the business behind all the fun? How do I balance my wellness with the stress? Participants will learn how to navigate the agency world and tell their story within it.

Program  Content

5 Self-paced courses (2.5 hours total)

• Why Your Work Matters (Commerce and Culture)
• Working with Clients
• The Campaign Journey: From Client to Consumer
• How Agencies Make Money
• Agency Health and Wellness

During this program, participants complete a toolkit that applies each lesson to their specific work and agency. In order to receive the certificate, they are required to submit the toolkit with their manager’s approval.