Agency Transformation with Jay Pattisall

Jay Pattisall, Forrester’s Global Agency Analyst, discusses important needs on the client marketing side and what that means for advertising agencies in order to form a productive relationship. In addition to identifying key stakeholders and delving into the specifics regarding decision-making, Jay reiterates the importance of insourcing and cultivating effective technology in order for partnerships in 2022 to be successful. This webinar was recorded at the 4As National New Business Committee meeting on June 15, 2022.

About Jay Pattisall:

Jay is Forrester’s expert on creative, media, marketing, and in-house agencies, helping CMOs and business leaders make sense of the complex and ever-changing services landscape surrounding advertising, marketing, and consumer engagement. Jay’s research explores the future of the agency sector, in-housing, media, and creativity. His strategies for agency innovation and models for management enable CMOs and business leaders to develop more valuable relationships with their agencies and enable agencies to drive more value for their partners and clients.

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4As Agency Transformation – Presented by Jay Pattisall – 6.15.22