AI for Agency New Business
NOTE: This is a hands-on workshop, where you will not just be learning, you will be creating. You will be applying AI to your agency's new business use cases.
Format
3 Virtual Live Workshops
Duration
3 Weeks (9 hours total)
Audience
Agency leaders and growth teams responsible for driving new business and improving pitch performance.
Pricing
$799 per participant | 4As members 20% off
Next cohort starts September 18
Session 1: September 18, 1-4 pm ET
Session 2: September 25, 1-4 pm ET
Session 3: October 2, 1-4 pm ET
Session Outline
3 Live Workshops + Online Work (9 hours total)
Session 1: AI-Powered Intelligence & Preparation
- Core Focus: Using AI to build a deep foundation of knowledge and automate the critical research and preparation phases of the new business cycle.
- Key Learning Outcomes: Upon completion, participants will be able to:
- Analyze market trends and generate deep prospect intelligence briefs in a fraction of the time.
- Establish a "living," queryable knowledge base of your agency's case studies, credentials, and team bios.
- Apply core prompting techniques to generate insightful research and analysis for any industry or client.
- Modules:
- The AI-Powered Growth Engine
- Market & Prospect Intelligence
- Building Your 'Living' Credentials Library
- Hands-On Lab: The 60-Minute Prospect Brief
Session 2: Winning the Pitch with AI-Generated Strategy & Creative
- Core Focus: Automating time-intensive RFP and proposal workflows and rapidly prototyping compelling creative assets to bring your pitch ideas to life.
- Key Learning Outcomes: Upon completion, participants will be able to:
- Automate the generation of high-quality, customized RFP and proposal drafts using a pre-built knowledge base.
- Rapidly prototype a wide range of low-cost creative pitch assets, including mock advertisements and visuals.
- Master advanced prompting techniques to generate persuasive, on-brand copy and creative concepts.
- Modules:
- Automating RFP & Proposal Responses
- Prompt Engineering for Pitch-Perfect Messaging
- Low-Cost Creative Asset Prototyping
- Hands-On Lab: The 45-Minute Pitch
Session 3: Orchestration, Delivery & Governance
- Core Focus: Integrating individual AI tools into a single, strategic workflow for end-to-end efficiency and implementing the governance required for responsible AI use.
- Key Learning Outcomes: Upon completion, participants will be able to:
- Design and implement an end-to-end orchestrated AI workflow for your new business process.
- Apply AI to optimize pitch team staffing and resource allocation.
- Implement a governance framework to ensure the ethical and responsible use of AI.
- Modules:
- Orchestrated AI: Building the New Business Machine
- AI for Pitch Staffing & Contract Generation
- Governance & Ethics in a New Business Context
- Capstone Project: Design Your Agency's AI Workflow
Meet the Facilitator
Pedro Laboy
Pedro Laboy is a seasoned artificial intelligence expert, technologist, and business strategist with a proven track record of helping global brands harness the power of AI to drive business growth and optimize performance. As the founder and Chief AI Strategist of Brand Nexus, an AI consultancy, Pedro leverages his deep understanding of AI technologies, including Large Language Models, Natural Language Processing, and Machine Learning to develop tailored AI solutions for clients across various industries.
Before establishing Brand Nexus, Pedro held key leadership positions at various organizations, including serving as a Managing Director at Accenture and Chief Precision Officer at Wavemaker/GroupM. His extensive experience in advertising and marketing also includes roles such as Chief Data and Innovation Officer, EVP of Marketing Transformation and Performance, and President at renowned agencies and consultancies.
