AI for Creatives: How Springboards Helps Agencies Spark Inspiration

Join Carolyn Murphy, GM, Americas of Springboards and Kirsty Whelan, Managing Director, Strategy at /prompt, for an insightful conversation exploring the intersection of creativity and AI in agency workflows. Through real-world results from using Springboards suite of AI tools to spark ideas and unlock inspiration, we’ll uncover how Springboards is breaking AI to reignite the joy of creative work. Featuring an honest conversation and behind-the-scenes insights, this session explores how Springboards is committed to keeping creative people in the creative equation.

Speakers

Carolyn Murphy – GM, Americas @ Springboards

Carolyn Murphy is the GM, Americas of Springboards, a platform built to turbocharge creativity and keep humans at the heart of the strategic process. Unlike traditional AI tools seeking a single “right answer,” Springboards sparks diverse ideas, encourages exploration, and fuels collaboration between humans and AI to enhance, not replace, the creative process.

With 15+ years of supercharging marketers with the best data and technology to nail their KPIs and drive growth, Carolyn joined Springboards after serving as the Vice President, Americas for WARC, the global authority on marketing effectiveness. There, she drove impressive growth, boosted brand awareness, and hit the stage at events hosted by the ANA, the ARF, LIONS, and Money20/20 to share her expertise.

A Boston College grad, Carolyn started her career at Fenway Sports Management before diving into the MarTech world at companies like Buddy Media, Salesforce, and Olapic. A start-up veteran with a knack for building customer-centric teams, Carolyn thrives at the sweet spot where creativity and business meet—and loves turning insights into big wins.

Kirsty Whelan – Managing Director, Strategy @ Prompt Agency

Kirsty Whelan, Managing Director of Strategy at earned-first, creative marketing agency, /prompt., isn’t your typical marketing executive. With a background rooted in behavioral science and a passion for design thinking, she brings a unique perspective to the challenges of brand building and consumer engagement. Kirsty’s career has spanned a diverse range of industries, from healthcare to consumer goods, partnering with global giants like Pfizer, J&J, L’Oreal, and GSK.

Beyond her agency experience, Kirsty is a dedicated collaborator in the academic sphere, co-creating strategic models with institutions like Jefferson University and Columbia University to help brands better connect with their audiences. And just to prove that even strategists have unexpected origins, Kirsty’s initial career aspiration was a foray into the world of political communications as a press secretary.

It’s this unique blend of analytical thinking, creative problem-solving, and collaborative spirit that allows Kirsty to consistently deliver innovative strategies that not only meet the demands of today’s market but also anticipate the trends of tomorrow.

Jeremy Lockhorn – SVP, Creative Technologies & Innovation @ 4As