Ampersand: Empowering Mid-Size and Independent Agencies | Overcoming Hurdles to Compete in an Evolving Media Landscape

On April 17th, Ampersand led an insightful discussion specifically for mid-size and independent agencies looking to thrive in today’s competitive media marketplace. In this session, we delved into the biggest challenges agencies are facing, but more importantly, discussed the strategies and tools that exist today that can empower your agency to stand out and succeed.

Download the presentation slides here.

Speakers

Anton Fedorov – VP, Enterprise Business Development @ Ampersand
With over 25 years of experience in media sales, Anton Fedorov is a seasoned expert in advanced media and data solutions, working closely with C-Level agency and client executives. His career spans local, regional, and national investments, with deep expertise in both linear and streaming TV advertising and data-driven audience-based platforms.

As the Head of Agency Partnerships at Ampersand, Anton oversees strategic collaborations with independent agencies, helping them thrive through consultative client relationships and integrated partnership development. His prior experience at Comcast (Effectv) and Charter (Spectrum Reach) saw him leading key partnerships with ad agencies and data identity platforms, where he played a pivotal role in conceptualizing, developing, and implementing innovative advertising strategies.

Anton’s unique blend of industry knowledge, strategic insight, and hands-on leadership enables him to deliver high-impact advertising solutions while fostering sustainable growth for both agencies and brands.

Kevin Freemore – SVP, Media, Tech & Data @ 4As – Moderator