Attracting and Securing Your Ideal Clients

Don’t leave your agency’s future to chance. Discover the secrets to securing high-value, long-lasting client relationships.

Join us for this transformative workshop and uncover the secrets to securing high-value, long-lasting client relationships. We’ll guide you through the process of defining your ideal client profile, taking into account factors beyond big budgets and big names.

We’ll put to use a step-by-step evaluation framework to ensure new business opportunities align with your agency’s vision, values, and growth objectives.

Through real-life stories and lessons learned from the new business trenches, you’ll discover the impact that saying “no” can have on growing your agency’s business, the power of a strong agency brand for attracting your ideal clients, and tips and tricks for standing out in an agency review.

The next cohort is TBD

Click here to reserve seats for a future 2025 cohort. If you would like to host an agency-exclusive cohort, click here.

Format Live Workshop (Virtual)
Duration 2 hours

Meet the Facilitator

Rachel Huff brings a unique perspective on how to attract, build, and grow lasting client-agency relationships. As president and founder of Victoire & Co, she serves as an agency search consultant to in-house marketing and communications leaders and specializes in building brand-agency partnerships that drive long-term business success.

Having participated on both sides of hundreds of agency reviews, Rachel knows what the best brands want, and how the best agencies can deliver.

An agency veteran, Rachel previously served in agency business development leadership roles and on the account side developing integrated communications campaigns for clients including John Hancock, Verizon, Ocean Spray, DraftKings, and CVS.