BAU: Create a Customer-First Mindset: Build Empathy Along the Customer Journey

Featuring:

Ericka McCoy
Chief Marketing Officer, Resonate

Jim Babb
Founder, Part and Sum

Justin Brock
Strategy Consultant, Part and Sum

Moderated By:

Chick Foxgrover
EVP, Creative Technology & Innovation @4As (Host)

1:00 – 1:30 pm ET

Building a truly customer-first mindset is what differentiates great strategy from strategy that falls flat. That means easily and completely seeing the world through the customer’s eyes.

The key? AI-powered consumer data and intelligence.

Jim Babb, Founder of customer experience firm Part & Sum along with Justin Brock, Strategy Consultant will present client examples such as The Nature Conservancy’s Earth Day campaign to showcase how they fill data gaps and build effective media campaigns that reach targeted communities. Ericka Podesta McCoy, CMO at Resonate will share strategies to help you leverage real-time data to weave compelling storylines that drive growth.

Join us to learn:

How to become data-first to become customer-first.
Why agencies (and brands) are racing to enrich their data to add critical “color”.
How to use data to create a foothold in the ESG sector and crush campaigns.
Ways to boost your marketing efficiencies and cost savings today.