Format: 2-hour deep dive
Ideal for: Strategists with 3–5 years of experience

The next cohort starts on February 25. Click here to register

A great brief doesn’t just inform—it inspires. Yet even seasoned strategists know that distilling complex information into a single, compelling assignment is one of the hardest parts of the job. Beat the Brief is designed to sharpen the strategic instincts required to craft, critique, and elevate briefs that spark big thinking and powerful creative outcomes.

In this focused, hands-on workshop, participants will learn how to identify what truly matters, strip away everything that doesn’t, and rebuild the core narrative in a way that moves teams to act. Through practical tools, examples, and guided practice, strategists will strengthen the muscles needed to write with clarity, confidence, and creative impact.

What You’ll Learn

• Good vs. great: How to recognize the qualities of a standout brief that elevates thinking and unlocks stronger work.
• The power of distillation: Techniques for ruthlessly simplifying complex inputs into sharp, memorable direction.
• Language that lands: When to rely on rational vs. emotional framing—and how to balance both effectively.
• Giving constructive feedback: Approaches for coaching junior strategists and strengthening early-stage briefs.
• Trusting your instinct: How to tap into your gut and make sharper strategic choices.
  AI in the process: Where generative AI can support, accelerate, or inspire stronger briefs.
• The 15-minute brief: A fast-writing exercise that proves great thinking doesn’t have to take all day.

Participants will walk away with new frameworks, greater clarity in their writing, and renewed confidence in their ability to deliver briefs that inspire award-worthy outcomes.