Business as Unusual: The Changing Shape of Omnichannel Video

Featuring:

Brad Stockton
SVP, US National Video Innovation, dentsu international

Michael Tuminello
VP Strategy, Mediaocean

Moderated By:

Ashwini Karandikar
EVP Media, Tech, and Data, 4As

Before the Internet came to dominate modern media, marketers could reach a broad audience with their video messages through television advertising alone. In today’s market, the same viewing audience is now distributing their media consumption hours across CTV, social, mobile and desktop channels. How is this changing video advertising itself? Marketers have new goals for video, new format variations to manage, and new capabilities to leverage. Learn about how to mitigate the complexity of omnichannel video, and see how this approach creates more opportunities to reach fragmented audiences in the most holistic, seamless way possible to achieve both brand and performance goals.