Business as Unusual: The Cost of the Pitch – Uncovering the True Impact of Agency Reviews and Pitches

It has long been understood that agencies devote significant resources to the defense of an existing account when put into review, and to the pursuit of new business. Until now, however, there has been no industry-wide research available into the cost of a pitch to the client.

In this 4As Business as Unusual webinar, you’ll hear the results of this groundbreaking joint study by the 4As and ANA revealing the full impact of reviews and account pitches on marketers and agencies including the motivations for putting an account into review, drivers when selecting a new agency, the financial and relationship costs as well as ramifications for the overall business.

Additional Resources:

• Cost of the Pitch – Full Report
• 4As Agency Review Participation Agreement
• Prospect Assessment
• ANA/4As Agency Search White Paper
• 4As Guidance: 4As Relationship Management Best Practices Guidance
• 4As and ANA | Agency Search Simplification Report

Speakers:

Matt Kasindorf – SVP, Business Intelligence & Insight, 4As

Mollie Rosen – EVP, Strategy, Insight & Innovation, 4As