Digital Advertising for Beginners

Digital Advertising for Beginners is a practical introduction to how digital advertising works in today’s marketplace. As digital becomes table stakes for brands of all sizes, this course breaks down the complexity and gives learners a clear, end-to-end understanding of the digital ecosystem.

Across seven short modules, learners will explore what digital advertising can (and can’t) do, how ads are bought, from direct to programmatic, how targeting and auctions work, how campaigns are delivered and measured, and what privacy and data regulations mean for advertisers today. The course wraps with best practices to help learners connect the dots and make smarter digital decisions.

Designed for beginners and early-career professionals, this course builds confidence and fluency in digital advertising fundamentals, so learners can better understand the work, ask smarter questions, and collaborate more effectively across teams.

Format: Self paced

Duration: 50 minutes

Audience: Beginners and Early-career professionals

Pricing: Free for Everyone

About Orange 142

Orange 142 is a digital marketing and advertising company helping businesses and agencies of all sizes grow their reach and revenue through strategic, data-driven media execution. As the buy-side arm of Direct Digital Holdings (Nasdaq: DRCT), Orange 142 delivers customized solutions across programmatic, search, social, connected TV, and emerging digital channels. With deep expertise in high-growth sectors such as Travel & Tourism, Healthcare, Energy, and Financial Services, Orange 142 creates results-driven campaigns that connect brands with their most valuable audiences.