Topic
- Media
Event Type
- Webinar
This webinar was presented by Facebook’s Caitlin Chittom and Matt Barbarasch to the 4As Mid-Sized Agency Media Directors Committee. It was designed to give 4As media agencies all the information they need to run successful campaigns across the Facebook family of apps. This webinar went over the most important factors for campaign success, and walked through best practices for setting up a campaign from start to finish.

Related Courses
Guideline Apollo Platform Demo
Guideline is a media intelligence and planning company that combines actual, buy-side ad spend and pricing data with advanced machine learning to deliver real-time market insights for advertisers, agencies, and media owners. Our tools help clients ditch static spreadsheets and fragmented workflows in favor of data-driven decision making, precise spend optimization, and forward-looking trend analysis….
Privacy-First Innovation: How Privacy-Enhancing Technologies Protect Consumers and Enable Innovation
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing community of 600+ forward-thinking member agencies. Log In Join
Helping Brands Drive Relevance on YouTube in 2025 through a 360° Approach
YouTube has grown to be the top CTV platform in terms of reach and has become a major player in social advertising with the success of YouTube Shorts. So what is the right recipe for brands in terms of how they approach YouTube in the second half of 2025 and beyond? In this webinar, we’ll…