Topic
- Media
Event Type
- Webinar
This webinar was presented by Facebook’s Caitlin Chittom and Matt Barbarasch to the 4As Mid-Sized Agency Media Directors Committee. It was designed to give 4As media agencies all the information they need to run successful campaigns across the Facebook family of apps. This webinar went over the most important factors for campaign success, and walked through best practices for setting up a campaign from start to finish.

Related Courses
Industry | Agency Spotlight: Gravta and Rion Swartz Consulting
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing community of 600+ forward-thinking member agencies. Log In Join
If ChatGPT Doesn’t Know You Exist, Do You? How Pigeon Forge Conquered AI Search
How to Get Your Brand Recommended by AI: A Pigeon Forge Case Study The search bar is changing. Today’s travelers and shoppers aren’t just looking for links; they’re asking ChatGPT, Gemini, and Perplexity for direct recommendations. If your brand isn’t part of that AI-generated conversation, you’re effectively invisible to a massive wave of “AI-first” consumers….
What Great Client Reporting Looks Like in 2026
Client reporting has changed. Expectations are higher, cycles are shorter, and teams are stretched thin. In this session, NinjaCat CEO Paul Deraval walks through modern best practices: unified data, smarter workflows, clearer narratives. Learn how emerging innovations, including AI agents can move reporting from passive dashboards to active intelligence. He’ll also introduce you to Bob,…