Topic
- Generative Ai
- Technology
Discipline
- Technology
Delivery Method
- On-Demand
- Self-Paced
Event Type
- Self-Paced
Pricing$199 for 4As Members 
 $249 for Non-Members 
 Included in Agency Essentials Subscription
Demystify Generative AI and ground yourself in the fundamentals.
This course provides practical knowledge about the essential concepts and tools that make generative AI work. It helps take the mystery out of AI and positions you to make decisions about AI in your own work while keeping up with the pace of change.
Below is the breakdown of what is covered in this course.
- Introduction to Generative AI
 A quick overview of what generative AI is and why it matters.
- Training Data
 An explanation of the data that powers AI models; where it comes from, how it’s used, and why it matters for output quality and bias.
- Tokens
 A breakdown of how AI models process language using “tokens,” the building blocks of communication for tools like ChatGPT.
- Walkthrough of ChatGPT, Perplexity AI, and Gemini
 A practical tour of leading generative AI tools, highlighting their strengths, differences, and best use cases.
- Fundamentals of Prompt Writing
 Core techniques for writing effective prompts that get clearer, more useful responses from generative AI tools.
- Introduction to AI Agents
 An introduction to autonomous AI agents; what they are, how they operate, and how they’re reshaping workflows.
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