Topic
- Business Development
Robin and Steve Boehler of Mercer Island Group joined the 4As Large & Small- and Mid-Size Agency New Business Committee meeting on November 30, 2022 to present Getting the Silver…Without the Silver Bullet.
As we approach the inevitable uncertainties of 2023, there’s no silver bullet to staying ahead. There are, however, practical “quarter-turn” adjustments that will help your agency prepare itself for handling the unexpected. Robin and Steve share effective tactics on navigating politics, the economy, culture shifts, and the perpetually changing media landscape.
Getting the Silver – Mercer Island Group – 4As Presentation 11-30-22
Related Courses

New Business Basics
RFI…RFP…WTF?! If you’re struggling to make sense the steps involved in developing agency new business, this course is for you. As you move up in the agency world, getting involved in new business is the ticket to both your career advancement and the agency’s growth. Get ready to join a pitch team with confidence as…

Writing and Editing in the Age of AI
How to Use AI to Enhance Your Writing and Creativity This course discusses how to harness AI-driven tools to enhance writing quality while maintaining individual agency and human touch. It addresses: The relationship between writing and thinking Where AI should fit in your writing process Techniques, examples, and prompts for utilizing AI in your agency…

How to Understand Agency Financial Operations
How to Understand Agency Financial Operations This self-paced course provides a comprehensive overview of your agency’s finance team and their crucial role in maintaining financial health. You’ll gain a clear understanding of how they track and manage profitability, from budgeting and forecasting to client billing and revenue recognition. By the end of the course, you’ll…