How Amazon Advertising insights guide agencies in a disrupted world

Featuring:

Koen Pauwels
Principal Research Scientist, Amazon Advertising

SPONSORED VIRTUAL COCKTAIL CONTENT SESSION

The marketplace is undergoing rapid changes that disrupt the effectiveness of communications and marketing as we know it. Today, customers browse millions of products online, read other customers’ reviews of those products and select which products they want to have delivered to their doorstep. Amazon Advertising has unique insights into how the advertising marketplace continues to evolve. This presentation takes a quantitative approach to the evolving customer purchase journey, which has important implications for agencies and advertisers and presents actionable recommendations that can inform advertising agency strategies and messaging for current and prospective clients and help them reach their client retention and acquisition objectives.