Featuring:
Kari Shimmel
Chief Strategy Officer, CE/CX, Campbell Ewald
Jen Wulf
VP of Insights and Customer Strategy, Mutual of Omaha
Ashley Hopkins
Senior Manager, Consumer Insights, ASICS
Far too often, CX research is often conducted without a full view of the end use-case in mind, creating divides in the handoffs between intelligence and activation. Data has to be unified, personas get lost in translation, and segmentation profiles don’t map cleanly onto go-to-market plans. Join us for a discussion of why agencies are uniquely positioned to bridge these “gaps” for their clients, generating CX insights that are designed for implementation and impact.
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Slides Modern brands are built on much more than outbound communication. Every part of the customer journey—each ad exposure, every store visit (online or in person), any view of or engagement with a social post, the post-purchase and unboxing experience etc.—all of that and more now contributes to that brand perception. To drive the most…
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