4As Institute of Advanced Advertising Studies
For Rising Stars
Imagine the best talent together in one room, learning from top-level professionals in all disciplines—receiving real client input, feedback, and critique. It’s not a dream, it’s a reality.
The Institute of Advanced Advertising Studies (IAAS) is a comprehensive, multiweek program designed for talent with one to five years’ experience. Participants develop a campaign for a live client brief with a team of fellow agency creatives, strategists, and account leads in hopes they “win” the pitch.
For new professionals, it’s an opportunity to learn new ways of thinking and gain an enhanced ability to work virtually in a team environment. For agencies, it’s an invaluable investment in your employees, as they’ll return to work with a better understanding of the big picture, and a renewed passion for doing great work and increasing their contributions.
Open to
- Account and Media Planners
- Account Executives
- Copywriters
- Designers
- Digital Technologists
- Social Media Managers
- Strategists
- UX Designers
Upcoming IAAS Events
02/16/2026 - 04/10/2026
4As IAAS Twin Cities 2026
The 4As Twin Cites is pleased to announce the client for the 2026 Institute for Advanced Advertising Studies will be Crystal Farms, a Post Holdings brand. Registration for the 2026 IAAS program is now open. This professional development program is regarded as one of the most comprehensive programs for high-potential talent in your agency. The…