Learn about objective setting, discover how to design a multi-platform campaign measurement program, gain knowledge of theories of advertising effectiveness, and earn the confidence to write an effectiveness paper to showcase your success.
- Learn how to prove the value of your contribution to your client’s business.
- Improve your client relationships by speaking their language.
- Discover the best practice approach to designing a measurement program to evaluate multi-platform activity.
- Confidently and correctly analyze the impact and effect of any campaign.
- Gain the confidence to write a brilliant effective paper.
Format: online learning accessible through the IPA website on any device
Duration:
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- Thirty-five hours of online learning
- Allow for two to three months of study prior to sitting the exam
- Formal two-hour online exam. Three hours in non-English speaking countries.
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