Event Type
- Webinar
Featuring:
Kara Manatt
EVP, Intelligence Solutions and Media Trials, MAGNA
Felix Derkum
Director of Advertiser Growth, eyeo
Moderated By:
Alison Pepper
EVP of Government Relations, 4As
2:00 to 2:30 pm ET
Less ad clutter isn’t just more cost effective for brands, it’s better for everybody. Sustainability is a key topic that’s on everyone’s minds – advertisers and brand agencies included. So how can you ensure that the ad formats delivered are good for your campaigns’ results, online users and the environment? Join us in this webinar to discover how you can leverage a more conscious way of digital advertising and lower your carbon-footprint, backed up with research from Magna IPG and Scope3 on brand recall, clutter and its impact.
Sponsored By:
Related Courses

09/18/2025 - 10/02/2025
AI for Agency New Business
Win More Pitches, Faster: The AI Playbook for Agency Growth The next cohort starts on September 18. Click here to register. In today’s market, the new business process is a relentless sprint. Your team is constantly juggling deep research, last-minute RFPs, and the immense pressure to deliver innovative creative that stands out, all while racing…

Ashley Cohen and B2B Agency Pitch Playbook
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing community of 600+ forward-thinking member agencies. Log In Join

Beyond Automation – Building an AI-Native Agency
As the impact of generative AI on our world accelerates, agencies face unique challenges. Leaders must safeguard data, uphold quality, and evolve in environments that are changing faster than ever before. Brian Buchwald, Global Chair of Product and AI, shares how Edelman is approaching global transformation to build the readiness and resilience required to adapt…