Legal Issues to Consider Regarding NFTs

Featuring:

Brian Heidelberger
Chair, Advertising, Marketing and Promotions at Loeb & Loeb

Melanie Howard
Partner & Chair, Luxury Brands Group & Brand Protection at Loeb & Loeb

On October 12, 2022, Brian Heidelberger, Chair, Advertising, Marketing and Promotions at Loeb & Loeb and Melanie Howard, Partner & Chair, Luxury Brands Group & Brand Protection at Loeb & Loeb, led the 4As webinar Legal Issues to Consider Regarding NFTs.

From multimillion-dollar auctions of artwork to taco-themed collectibles, non-fungible tokens (NFTs) have exploded into the headlines in the past year. Artists, content creators and now brands—including some of the world’s most exclusive luxury brands—are using these collectible digital assets to tell their brand stories and increase brand awareness, engage with audiences, drive interest in new product launches, and leverage exclusivity. While NFTs create exciting opportunities for brands, especially those in the luxury space, the ever-evolving NFT marketplace presents some legal and practical challenges. Brian and Melanie discussed the legal trends, practical considerations and brand risks associated with NFTs.

4As BAU Legal Issues to Consider Regarding NFTs – 10.12.22