Market Intelligence: Understanding the Competition

Sharpen your strategic thinking skills to drive your clients' business

The next cohort is March 18, 3:00 - 5:00 pm

To lead clients with confidence, marketers must understand the forces shaping their world—competitors, consumers, trends, and category dynamics. Market Intelligence Mastery equips you with the frameworks and techniques to quickly decode any competitive landscape and communicate your findings with clarity and impact.

You’ll learn how to gather the right inputs, extract meaningful insights, and translate knowledge into strategic opportunities that elevate your thinking and drive client growth. By the end, you’ll know how to turn raw data into actionable intelligence your clients and colleagues will value.

Format

Live Workshop (Virtual)

Duration

1 session - 2 hours

Audience

Entry and Mid-level talent

Pricing

$499 per participant | 4A's members get 20% off

Included in the 4As Training Subscription Plan

The next cohort is March 18, 3:00 - 5:00 pm

Click Here to Register

June cohort

September cohort

December cohort

Meet the Facilitator

Eric Prado

Eric Prado is the founder of Fireflyhigh. He has 25+ years of experience within the account management capability at distinguished advertising agencies servicing iconic consumer brands. As an advertising agency executive, Eric leads high-performing teams working under a variety of pressures. Fireflyhigh was created to help you strengthen your soft skills and emotional intelligence (EQ). Unleash your inner light, shine bright, and reach new heights.