Mastering DOOH to Enhance your Programmatic Strategy

Topic

  • Marketing
  • Strategy

Discipline

  • Digital

Delivery Method

  • On-Demand

PricingFree for 4As members

Explore Programmatic DOOH—learn how it works, blend data and creativity to reach audiences, and discover why it belongs in your plan.

 


In this foundational session, Ian Dallimore offers a clear overview of the programmatic ecosystem and how the out-of-home (OOH) industry has positioned itself to thrive within it. Designed for agency leaders and planners, this session explores how programmatic digital out-of-home (DOOH) can enhance media strategies through data, creativity, and precision targeting.

What you'll learn:

  • The basics of the programmatic media ecosystem
  • The role and value of programmatic DOOH
  • Types of OOH media and creative possibilities
  • How DOOH supports measurement and retargeting
  • Integrating DOOH into omnichannel strategies
  • Activating dynamic, data-driven media buys

 

Walk away with the knowledge to confidently plan and pitch DOOH as a powerful, modern media solution.

 

Sign up for a workshop exclusively for your agency!

Format

Customized based on agency

Duration

Determined by the agency

Audience

Designed for agency leaders and planners

Pricing

Exclusively for 4As Members

Meet the Facilitator

Ian Dallimore

Ian Dallimore_5 (2) - Faith Nettles

Ian started in Sports Marketing as Director of Marketing for the Houston Astros' Triple-A Baseball team. Joining Lamar in 2004, he progressed through roles in Events & Sports Marketing, National Sales, Innovation, and Digital Out-of-Home Strategy. Ian's contributions drove tech adoption, digital innovation, and sales strategy, enhancing both OOH and Lamar's digital presence. As Lamar's VP of Digital Growth and GM Programmatic, he collaborates on strategic Digital OOH plans with Programmatic SSPs, DSPs, and clients. Ian's unique ties in Lamar's IT and Digital Network Operations explore innovations like APIs, social integration, data utilization, and interactive tech while preserving OOH's core. He chairs the Innovation Committee for the OAAA and serves on Boards with organizations like Colossal Media, DPAA, DSF, DSE, GeoPath, Cards and Culture, and more. A Louisiana State University graduate, Ian received the OAAA Inaugural "Rising Star" Award in 2019 and made Baton Rouge's Forty Under Forty list. Beyond work, Ian hosts the "Digital & Dirt" podcast and enjoys family time with wife Katie and their four children in Baton Rouge, LA.