Mastering DOOH to Enhance your Programmatic Strategy

Topic

  • Marketing
  • Strategy

Discipline

  • Digital
  • Strategy

PricingFree and Exclusively for 4As Members

Explore Programmatic DOOH—learn how it works, blend data and creativity to reach audiences, and discover why it belongs in your plan.

Click here to sign your team up for a live training session


In this foundational session, Ian Dallimore offers your team/agency a clear overview of the programmatic ecosystem and how the out-of-home (OOH) industry has positioned itself to thrive within it. Designed for agency leaders, buyers, strategists, and planners, this session explores how programmatic digital out-of-home (DOOH) can enhance media strategies through data, creativity, and precision targeting.

What your team/agency will learn:

  • The basics of the programmatic media ecosystem
  • The role and value of programmatic DOOH
  • Types of OOH media and creative possibilities
  • How DOOH supports measurement and retargeting
  • Integrating DOOH into omnichannel strategies
  • Activating dynamic, data-driven media buys

 

Walk away with the knowledge to confidently plan and pitch DOOH as a powerful, modern media solution.

 

Click here to reserve a date and time for your team/agency.

Format

Customized based on agency

Duration

One, 1-hour Session

Audience

Designed for agency leaders, planners, buyers, and strategists

Pricing

Free and Exclusively for 4As Members

Ready to reserve a date and time?

Meet the Facilitator

Ian Dallimore

Ian Dallimore_5 (2) - Faith Nettles

Ian started in Sports Marketing as Director of Marketing for the Houston Astros' Triple-A Baseball team. Joining Lamar in 2004, he progressed through roles in Events & Sports Marketing, National Sales, Innovation, and Digital Out-of-Home Strategy. Ian's contributions drove tech adoption, digital innovation, and sales strategy, enhancing both OOH and Lamar's digital presence. As Lamar's VP of Digital Growth and GM Programmatic, he collaborates on strategic Digital OOH plans with Programmatic SSPs, DSPs, and clients. Ian's unique ties in Lamar's IT and Digital Network Operations explore innovations like APIs, social integration, data utilization, and interactive tech while preserving OOH's core. He chairs the Innovation Committee for the OAAA and serves on Boards with organizations like Colossal Media, DPAA, DSF, DSE, GeoPath, Cards and Culture, and more. A Louisiana State University graduate, Ian received the OAAA Inaugural "Rising Star" Award in 2019 and made Baton Rouge's Forty Under Forty list. Beyond work, Ian hosts the "Digital & Dirt" podcast and enjoys family time with wife Katie and their four children in Baton Rouge, LA.