As reliance on cookies continues to diminish, many businesses are exploring alternative targeting approaches to reach the right audience with the right message by leveraging first-party data.
fullthrottle.ai is a marketing activation cloud that delivers first party data fueled solutions to curate and identify best in-market audiences, allowing advertisers to track the effectiveness of campaigns and attribute results down to the household level.
On September 17th, Chief Product Officer Amol Waishampayan discussed how their solution allows a nextgen ft.ai Media Agent to curate/identify best in-market 1p audiences and measure every media dollar spent against transactional business outcomes and profit.
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