NewsBreak’s mission is to make local news and information easily accessible & abundantly available to people everywhere for a safer, more vibrant and connected life.
NewsBreak is a local information platform with 40M monthly/16M daily US users. In this session, they shared how brands are able to leverage their unique ad offerings to be locally relevant, at scale. The session specifically focused on several new ad products that leverage AI and machine learning to both deliver personalized performance and new content formats.
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As media dollars continue to flow away from linear channels and into CTV, how agencies, publishers and data providers work together is undergoing historic — and continued — change. In this webinar, senior leaders from Viant, Active Media Services and TransUnion met to explore how the convergence of premium content, precision targeting, and curated, addressable…
Let’s to dive into what “convergence” really means for agencies, and what it means to tackle the age-old digital vs. linear silos and sharing successful strategies for alignment. Join Agency Alums Akhil Parekh, Chief Product Officer, Nielsen & Brian Hughes, Communications Nielsen for an engaging chat about media transactions, and the metrics that truly matter…