Native Advertising – Reach More Customers With Taboola

Learn the essentials for creating, managing, and optimizing a successful native campaign with Taboola.

This course is for advertisers and basically, anyone who wants to explore the world of content discovery.

• We will first start with the user journey to get you familiar with what mindset online users are in when they encounter a native advertisement.
• Then, we will look at how you can create content that is tailored to that user’s experience – thus maximizing engagement with your brand.
• From there, we take a brief chapter to talk about tracking and measurement, and what you should be considering when following how users come to discover your brand.
• Finally, we take the very easy step into applying all that you’ve learned into building your campaigns so you can be that user’s newly discovered interest.

By the end of this 6 chapter course, you will have all the tools necessary to introduce new users to your business and build a strong brand presence that you can leverage across all of your main marketing channels.

Format Self-paced
Duration Approximately 2 hours to complete

This FREE course is for 4As members exclusively! If you are a member, login to view the registration link below:

Course Outline

Chapter 1: Getting Started with Native Advertising

Chapter 2: Content Best Practices

Chapter 3: Content Policy

Chapter 4: Tracking Your Success

Chapter 5: Multi-User Accounts and API

Chapter 6: Campaign Optimizations – How to succeed with Taboola

Chapter 7: Conclusion

Chapter 8: Final Quiz

Taboola is a technology company that powers recommendations across the Open Web with an artificial intelligence-based, algorithmic engine. We have 9,000+ publisher partners, reaching 500 million monthly active users who we recommend editorial content and advertisements on the Open Web.