Navigating Profitable Paths to Programmatic

FacilitatorJon Gross and Wilson Schaser

Topic

  • Programmatic Advertising

Discipline

  • Technology

Delivery Method

  • Live Instruction

Event Type

  • Virtual Event
  • Workshop

PricingFree for 4As Members

Registration Deadline06/04/2025

Register for Course

A strategic guide for agencies evaluating programmatic solutions: in-house trading desks, DSP-managed services, or agnostic hybrid partnerships.

Designed for advertising agencies, this course dives into the three core models of programmatic media execution: in-house trading desks, managed-service DSP partnerships, and agnostic hybrid approaches. You’ll learn how to assess each model based on agency size, client budget levels, and technical capabilities—guided by a practical decision-matrix framework. We’ll unpack the strengths and challenges of each path, equipping your agency to choose and implement the most efficient, scalable, and profitable programmatic structure for you.

 

Next session is: June 4th, 1:00 - 2:00 pm ET

Format

Live Workshop

Duration

1 hour Session

Audience

Media, Tech, Data Focused, Executives (CEO, CFO, COO, CMO, CTO); Owners, Founders

Pricing

Free for 4As Members

Meet the FacilitatorS

Jon Gross

Jon-Gross

Jon Gross is a seasoned programmatic advertising expert with over 15 years of experience in digital media. As Senior Director of Media Trading and Strategy at Grapeseed Media, he leads the company's programmatic strategy and execution, ensuring campaigns reach the right audiences at the right time. Before joining Grapeseed Media, Jon held key roles at CheapOair and Sabre Corporation, where he honed his skills in digital marketing and media planning.

Wilson Schaser

PNG_Wilson Schaser-04

Wilson Schaser is an experienced client services leader with over 10 years in the digital media space. He serves as Senior Director of Client Services at Grapeseed Media, where he leads strategic initiatives to enhance client engagement and success. Prior to this role, Wilson held key positions at MediaMath, including Director and Lead of Client Success, and at DWA as Associate Media Director. His career began with roles at Mogo Interactive and Yelp, providing him with a strong foundation in business development and account management.

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