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Afternoon Of Programmatic 2025
On September 25th, the 4As hosted the Afternoon of Programmatic event. This curated 4As member-only virtual event was dedicated to exploring the evolving world of programmatic advertising. As automation, data, and technology redefine how agencies buy media, these sessions dived deep into the strategies, tools, and partnerships driving the next generation of programmatic excellence. This…
Navigating Profitable Paths to Programmatic
A strategic guide for agencies evaluating programmatic solutions: in-house trading desks, DSP-managed services, or agnostic hybrid partnerships. Designed for advertising agencies, this course dives into the three core models of programmatic media execution: in-house trading desks, managed-service DSP partnerships, and agnostic hybrid approaches. You’ll learn how to assess each model based on agency size, client…
Fundamentals of Behavioral Science for Advertising
Fundamentals of Behavioral Science for Advertising Learn the marketing techniques that work and how to implement them. If you’re in business, you’re in the business of influencing decisions. How can you do this if you don’t understand what drives them? In this self-paced course, Richard Shotton explores how psychological shortcuts shape consumer behavior. These shortcuts…
