New Business Basics

RFI…RFP…WTF?! If you’re struggling to make sense the steps involved in developing agency new business, this course is for you.

As you move up in the agency world, getting involved in new business is the ticket to both your career advancement and the agency’s growth. Get ready to join a pitch team with confidence as we break down the basics of the agency’s new business and equip you with the knowledge you need to jump right in.

We’ll explore all the phases of new business, from how agencies identify and pursue new clients, to navigating client briefs, to the key players and elements of a winning pitch. Whether you’re a newcomer to agency new business or just need a refresher, we’ll cover all the basics.

Meet the Facilitator: Rachel Huff

Rachel Huff brings a unique perspective on how to attract, build, and grow lasting client-agency relationships. As president and founder of Victoire & Co, she serves as an agency search consultant to in-house marketing and communications leaders and specializes in building brand-agency partnerships that drive long-term business success.
Having participated on both sides of hundreds of agency reviews, Rachel knows what the best brands want, and how the best agencies can deliver.

An agency veteran, Rachel previously served in agency business development leadership roles and on the account side developing integrated communications campaigns for clients including John Hancock, Verizon, Ocean Spray, DraftKings, and CVS.