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Guideline: Media Spend Q2 and 1H with forward looking insights
In a year marked by rapid change and macroeconomic uncertainty, Guideline presented a comprehensive view of 1H 2025 media marketplace performance. Drawing from their dataset, representing $156B in annual media spend across all six major agency holding companies and independents, Guideline examined how economic volatility is reshaping investment patterns and performance across key subtypes: social,…
