Event Type
- Webinar
The 2024 election was one of the most unprecedented in American history. For the first time in 56 years, a sitting president, incumbent Joe Biden dropped out of the race, leaving Vice President Kamala Harris to step into the Democratic spotlight. On the Republican side, former President Donald Trump made his third, non-consecutive run for the nation’s highest office. Control of the U.S. House of Representatives and the U.S. Senate will dictate how much of his or her policy agenda the next president will be able to get done.
In this post-election webinar we dove into how the 2024 presidential and Congressional election results will impact the advertising industry in 2025 and beyond. From privacy to tax to labor issues to federal government contracting, our speakers unpacked how a new Congress and Administration will impose shifts in federal policy, regulation, and contracting priorities, revealing what they mean for advertising agencies and their clients.
Download the slides here.
Related Courses

Harmonium Joins Sept 10, 2025 New Business Committee Meeting
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing community of 600+ forward-thinking member agencies. Log In Join

Resource and Capacity Planning – July 30, 2025
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing community of 600+ forward-thinking member agencies. Log In Join

Guideline: Media Spend Q2 and 1H with forward looking insights
In a year marked by rapid change and macroeconomic uncertainty, Guideline presented a comprehensive view of 1H 2025 media marketplace performance. Drawing from their dataset, representing $156B in annual media spend across all six major agency holding companies and independents, Guideline examined how economic volatility is reshaping investment patterns and performance across key subtypes: social,…