Featuring:
Sarah Duffy
Product Marketing Manager, IBM Watson Advertising
Adrienne Beck
Head of Marketing Insights & Analytics, IBM Watson Advertising
Moderated By:
Ashwini Karandikar
EVP, Media, Tech & Data, 4As
With warm weather ahead, nothing will impact this season’s activities, emotions and spending more than the ultimate influencer: Mother Nature. According to IBM research, spring weather boosts consumer moods and – more than any other season – drives them to try new things. Brands have an opportunity to not only anticipate these opportunities to connect with key audiences but to also personalize those connections based on how people are feeling and what they want.
Join IBM Watson Advertising to hear the major influences on consumer behavior for the upcoming season. You’ll find out:
- The driving forces of consumer behavior for Spring 2023
- The types of behaviors and purchases consumers are likely to gravitate toward
- How brands can best position themselves to influence consumer behaviors to support efficient and effective outcomes
Sponsored By:
Related Courses
06/24/2025
4As Meet & Greet: iPromote
iPromote is a digital advertising platform that helps digital agencies easily and effectively create and manage omnichannel digital advertising campaigns.
07/23/2025
The One-Day Brand Launch: How AI is Revolutionizing Agency Speed
The One-Day Brand Launch The next session is on July 23. Click here to register. What happens when you challenge an AI strategist to build an entire brand from scratch in just one day? We found out. In this fast-paced, behind-the-scenes webinar, AI expert Pedro Laboy takes you through the real-time journey of creating a…
Guideline Resource Hub
Guideline provides an easy-to-use, all-encompassing platform that delivers trustworthy media intelligence data to buyers, sellers, publishers and advertisers, aiming to redefine the future of how the world buys and sells media with superior accuracy and sophisticated technology.
