Story-Driven Negotiation
Format
Customized based on the Agency's needs
Duration
Customized based on the Agency's needs
Audience
Account Director / Manager· Media Director / Media Planner· Business Development Director / Manager
Pricing
Customized based on the Agency's needs
Session Outline
Our curriculum—presented in one two-hour session—unfolds our “Negotiation as Storytelling” framework, with session topics that include:
Agency-Exclusive Workshop
Click here if you are interested in this workshop for your agency
Meet the Facilitators
Leslie Laredo
Leslie Laredo founded the Laredo Group in 1996 and the Academy of Digital Media in 2015. Her mission is to address the critical knowledge and skill gaps media, marketing, publishing, and ad tech professionals need for the ongoing digital transformation of advertising. Leslie is recognized as a preeminent facilitator for her top-rated customized programs and hundreds of leading industry presentations around the globe. Having facilitated over 130,000 training days, Leslie is a sought-after strategic advisor, leveraging her vast network to foster professional connections, and is also Co-Founder of Business Therapy, a Leadership Development consultancy.
Deborah Burns
Deborah Burns Brand storyteller, business strategist, award-winning author of AUTHORIZE IT! Think Like a Writer to Win, and Co-Founder of Business Therapy, a Leadership Development consultancy. A former Chief Innovation Officer and Group Publisher for global media brands, her work shifts perspective and optimizes potential.



