How can you use a great story to cut through the noise

We’ll focus on:

• Goal setting
• Assessing and choosing materials and foci
• Assessing the landscape, key stakeholders and audiences: effective storytelling for differing outlets
• Assessing angles that work—and those that do not

How can you start strong and get things done efficiently—without falling into the template trap? How do you get beyond the same old stories to find unexpected and compelling angles?

We’ll focus on:

• Writing methods to get things moving
• Using questions to disrupt certainties: turning what you don’t know into a valuable storytelling asset
• Methods for finding and evaluating productive questions
• Generating narratives: getting from questions to stories

How do you implement your angle, defeat the blank page, and keep control of your storytelling? How can you use structure to effectively develop and center your angle?

We’ll focus on:

• Goal-centered planning
• Writing for discovery
• Turning questions into angles and ledes
• Angle-driven outlining
• Building purposeful paragraphs
• Choosing tone, voice and style to drive your story
• Overwriting, underwriting: how to get it just right

How do you ensure that your message is getting across in the right way to the right audience?

We’ll focus on:

• Assessing the success of your angle
• Assessing structure and content
• Quick, effective methods for realigning and redrafting
• editing for cohesion and clarity
• editing for tone, voice, and style