The AI-Volution Of Advertising: Brand Power Meets Performance Precision

As new technologies and shifting customer expectations rewrite the rules of advertising, the players that win will be those that balance brand building with performance precision – and deploy the right tools at each stage of the consumer journey. This fireside chat with leaders from Taboola, Digitas, and GeistM will explore how generative AI, data-driven targeting, and hyper-personalization can help brands capture attention and, crucially, convert it into action. Expect practical insights on engaging Gen Z, scaling reach without sacrificing relevance, and using AI to drive brand growth – not just efficiency.

Speakers

Nadav Perry – VP, Global Brands and Agencies @ Taboola

Nadav leads Taboola’s Sales Strategy and global business development with Brands and Agencies.

He is an experienced business leader with a passion for technology and innovation and 20 Years of experience in strategy, client management and digital disruption as well as a proven track record in leading large teams through complex projects, business development and sales excellence.

Before joining Taboola, Nadav spent 9 years at Google where he established and managed a sales and business development team in Israel as well as led the product strategy and innovation for YouTube across EMEA.Previous to that, Nadav worked in several technology companies in leadership roles around client management, strategy and operations. 

He is a father of 3, exercises 4 times a week, speaks 5 languages and has lived in 6 countries.

Elizabeth Cagen – SVP, Performance @ Digitas

Elizabeth is the SVP, Performance Lead for Digitas US, driving the agency’s Performance go-to-market strategy, developing innovative products and solutions to drive business results, and leading best-in-class teams focused on accelerating growth for DTC and commerce brands. With more than 20 years in the industry, Elizabeth has supported a diverse client portfolio, including Whirlpool, Talbots, Fidelity, Tracfone, Bob’s Discount Furniture, and Staples. Her approach blends media, content, experience, and analytics to deliver business outcomes that go beyond traditional media metrics, while championing the use of AI and smart automation to solve real business challenges.=

Prior to joining Digitas, Elizabeth worked at agencies both large and small – Havas, iProspect, and Stratabeat. Elizabeth is a results-driven, tech-forward operator who believes the future belongs to those who combine human intuition with advanced technology and AI. Elizabeth thrives on working shoulder-to-shoulder with clients and teams, building scalable systems, experimenting boldly, and always pushing for innovation and real impact.

A devoted mother, wife, sister and friend who can be ready for a run, a glass of wine, a brainstorm, or a nap at any time.

Robbie Hynes – CEO @ GeistM

Robbie Hynes is the Chief Executive Officer of GeistM, where he leads the company’s strategy and growth globally. A graduate of University College Dublin with a BA in International Economics, Robbie first joined GeistM in New York, in the Growth Marketing team before moving into Business Development. He launched and scaled their new EMEA headquarters in Dublin, a significant moment in their expansion, before progressing to oversee the entire business.