The Behavioral Science of Sustainability

In this interactive and practical session, you’ll discover how you can make your campaigns for sustainable products more effective.

The next session is TBD. Click here to reserve seats for a future 2025 cohort. If you would like to host an agency-exclusive cohort, click here.

Behavioral science is the study of how people actually behave, rather than how they claim to behave. If you want to encourage sustainable behaviors then knowing about this field is a must. This small group interactive workshop will give you an introduction to the field of behavioral science as it applies to sustainability, using a simple framework to make sense of academic findings.

In our two-hour session, we’ll cover some of the classic experiments that reveal the fascinating ways in which the human mind makes decisions about behavior, as well as new and lesser-known research that will give you the edge. Most importantly, we will bring it all back to sustainability, always translating theory into practice in the context of your specific issues.

You’ll leave the session filled with new ideas for creative, effective approaches to your brief and an understanding of why your ideas will work.

Format Live Webinar (Virtual)
Duration 2 Hours

Meet the Facilitator

Richard Shotton specializes in applying behavioral science to marketing. He has worked in marketing for 23 years and helps brands such as Google, Mondelez and Diageo with their challenges.

He is the author of The Choice Factory, a best-selling book available in 15 languages, which explains how behavioral science can solve business challenges. His latest book, The Illusion of Choice came out in March 2023.

In 2021 he became an associate of the Moller Institute, Churchill College, Cambridge University.