The next cohort starts on May 6. Click here to register

A strong brief is the foundation of great creative work—but too often, briefs are overstuffed, under-inspired, or unclear about what truly matters. Part 2: The Brief—and Nothing but the Brief is designed to help strategists master the fundamentals of brief writing while sharpening their ability to distill complexity into clarity.

This course goes beyond templates and frameworks to explore why great briefs work—and how to consistently write ones that inspire powerful ideas. Participants will learn how to synthesize information, uncover meaningful insights, and structure briefs in a way that supports storytelling, creativity, and confident decision-making.

What You’ll Learn

• How to quickly unpack a client brief and focus on what truly matters
• What distinguishes a good brief from a great one—and why it matters
• How to synthesize inputs and data into clear, inspiring insights
• How structure, language, and instinct shape more effective briefs
• When to use a one-page brief versus a longer briefing document
• How to build a strong creative brief outline in 20 minutes or less (with support from AI)