Home / Courses / The Future of Agency Pricing in the Age of GenAI
Topic
Artificial Intelligence
Project Management
Discipline
Account Management
Project Management
Event Type
Webinar
As AI continues to reshape the agency landscape, pricing models are evolving to keep pace. Join us for a fireside chat featuring Tracey Shirtcliff, CEO of SCOPE Better, and Ashley Montanaro, SVP at Mower, moderated by a representative from the 4As. Together, they’ll explore how agencies are rethinking pricing strategies in a world where AI is streamlining work and reducing billable hours.
Win More Pitches, Faster: The AI Playbook for Agency Growth The next cohort starts on September 18. Click here to register. In today’s market, the new business process is a relentless sprint. Your team is constantly juggling deep research, last-minute RFPs, and the immense pressure to deliver innovative creative that stands out, all while racing…
As the impact of generative AI on our world accelerates, agencies face unique challenges. Leaders must safeguard data, uphold quality, and evolve in environments that are changing faster than ever before. Brian Buchwald, Global Chair of Product and AI, shares how Edelman is approaching global transformation to build the readiness and resilience required to adapt…
The One-Day Brand Launch The next session is on September 3. Click here to register. What happens when you challenge an AI strategist to build an entire brand from scratch in just one day? We found out. In this fast-paced, behind-the-scenes webinar, AI expert Pedro Laboy takes you through the real-time journey of creating a…