Home / Courses / The Future of Agency Pricing in the Age of GenAI
Topic
Artificial Intelligence
Project Management
Discipline
Account Management
Project Management
Event Type
Webinar
As AI continues to reshape the agency landscape, pricing models are evolving to keep pace. Join us for a fireside chat featuring Tracey Shirtcliff, CEO of SCOPE Better, and Ashley Montanaro, SVP at Mower, moderated by a representative from the 4As. Together, they’ll explore how agencies are rethinking pricing strategies in a world where AI is streamlining work and reducing billable hours.
Agencies and their clients are using Generative AI for more and more tasks. Since the 4As last webinar in May 2024 reviewing some of the legal and ethical issues associated with these activities, the environment in the U.S. has continued to evolve.
Join us as we explore how AI is revolutionizing the workforce, paving the way for the hybrid future. Discover how AI liberates human potential by automating mundane tasks, allowing professionals to focus on high-impact, strategic work. We’ll delve into the evolving landscape of roles, particularly in advertising and agency settings, and discuss how individuals can…
Resonate empowers leading agencies and brands with deep consumer intelligence and Ai-powered data insights that ignite unbreakable relationships through better connections, more meaningful engagement and compelling customer experiences. In today’s fast-paced market, agencies need smarter, more efficient ways to understand and reach the right audiences. Join us for an inside look at how Resonate’s AI-driven…