The Future of Agency Pricing in the Age of GenAI

As AI continues to reshape the agency landscape, pricing models are evolving to keep pace. Join us for a fireside chat featuring Tracey Shirtcliff, CEO of SCOPE Better, and Ashley Montanaro, SVP at Mower, moderated by a representative from the 4As. Together, they’ll explore how agencies are rethinking pricing strategies in a world where AI is streamlining work and reducing billable hours.