In today’s rapidly evolving landscape, AI and custom software shouldn’t just be tools your team uses — they should be integral parts of how your agency is designed. In this session, we’ll break down practical ways to embed AI and bespoke tech directly into your org chart, reshaping roles, workflows, and accountability. Walk away with actionable frameworks to align your people, processes, and tech for resilience, efficiency, and unstoppable competitive edge.
Speakers
Nicole Donnelly – Founder @ AI Smart Marketing
Nicole is a seasoned entrepreneur, AI adoption specialist, and sought-after speaker dedicated to helping organizations confidently integrate AI to boost efficiency, reduce costs, and future-proof their operations. With nearly 20 years of experience in business leadership and innovation, she simplifies AI for executives and teams, ensuring they leverage AI without the overwhelm.
She has won several business awards, including Seattle’s 40 under 40, Small Business Excellence in International Trade, and many other business awards. Her company BabyLegs won the industry Design Excellence award for 12 years in a row. And, they were named one of Seattle’s Best Places to Work and received a national award for Workplace Flexibility. BabyLegs are on display in the Seattle MOHAI.
Taylor Aramburu – Marketing Data & AI Analyst @ LookFar Labs
Taylor Aramburu is a digital marketer and entrepreneur who helps ad agencies automate their client reporting to save time and boost profitability. With a background in managing multimillion-dollar paid media budgets, Taylor brings a performance-driven lens to every aspect of marketing. As the founder of Orbitlytics, a reporting automation business, Taylor specializes in building custom dashboards that translate complex data into actionable insights. When not deep in Looker Studio, Taylor enjoys live music, gardening, and family time in Salt Lake City.
Jeremy Lockhorn – SVP, Creative Technologies & Innovation @ 4As – Moderator
Speakers
Nicole Donnelly
Founder
AI Smart Marketing
Taylor Aramburu
Marketing Data & AI Analyst
LookFar Labs
Jeremy Lockhorn
SVP, Innovative Technology - Program Management & Innovation
4As
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