The Illusion of Choice

Richard Shotton specializes in applying findings from behavioral science and psychology to advertising. This free webinar will explore some of the ideas covered in Richard’s new book The Illusion of Choice.

The book selects 16 ½ important psychological quirks that communicators can apply to change behavior and solve business challenges.

He’ll talk about the evidence for some of the biases and — most importantly — discuss how you can apply the insights in practice.

Click here for more detail about his book.