The One-Day Brand Launch: How AI is Revolutionizing Agency Speed

FacilitatorPedro Laboy

Topic

  • Artificial Intelligence
  • Creative
  • Generative Ai
  • Strategy

Discipline

  • Content Production
  • Creative
  • Media

Delivery Method

  • Live Instruction

Event Type

  • Webinar

Pricing$99 per participant | Included in 4As membership

The One-Day Brand Launch

The next session is on July 23. Click here to register. 

What happens when you challenge an AI strategist to build an entire brand from scratch in just one day? We found out.

In this fast-paced, behind-the-scenes webinar, AI expert Pedro Laboy takes you through the real-time journey of creating a brand in a single day, from initial concept to business plan, campaign strategy, and full creative execution. With a suite of generative AI tools at his fingertips (and a few hiccups along the way), Pedro brought a brand to life in record time, and now he’s breaking it down step-by-step for you.

You’ll walk away with a deeper understanding of how to use AI tools effectively across key phases of the creative and strategic process, including naming, positioning, visual identity, messaging, and more. Whether you’re curious about what’s possible or looking to bring AI more confidently into your day-to-day workflow, this session will expand your thinking and give you practical ideas you can use right away.

Format

Webinar

Duration

90 minutes

Audience

Anyone interested in Generative AI

Pricing

$99 per participant | Included in 4As Membership

 

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The next session is on July 23, 1:00 - 2:30 pm ET

Click here to register.

Meet the Facilitator

Pedro Laboy

Pedro Laboy

Pedro Laboy is a seasoned artificial intelligence expert, technologist, and business strategist with a proven track record of helping global brands harness the power of AI to drive business growth and optimize performance. As the founder and Chief AI Strategist of Brand Nexus, an AI consultancy, Pedro leverages his deep understanding of AI technologies, including Large Language Models, Natural Language Processing, and Machine Learning to develop tailored AI solutions for clients across various industries.

Before establishing Brand Nexus, Pedro held key leadership positions at various organizations, including serving as a Managing Director at Accenture and Chief Precision Officer at Wavemaker/GroupM. His extensive experience in advertising and marketing also includes roles such as Chief Data and Innovation Officer, EVP of Marketing Transformation and Performance, and President at renowned agencies and consultancies.