FacilitatorJohn McGonigle

Discipline

  • Brand Strategy
  • Creative

Delivery Method

  • Live Instruction

Pricing$399 for Non-Members | $240 for 4As Members

Exploring how constructive disagreement and diverse viewpoints can lead to innovative solutions.

 

Using Conflict to Positively Influence Creativity

Being successful in our industry is incredibly difficult. It’s difficult to win and keep business. It’s difficult to do great work that drives our collective success. At the intersection of all of this are conflict and creativity. They are inextricably linked, but there is not a lot of training on how to harness this connection.

 

Using an evidence-based approach, this course will give you: 

  • Insights gleaned from a yearlong research study with creative leaders at top US creative agencies to help you activate the positive power of conflict in creative development
  • Review your DiSC profile to help you understand your approach to conflict and creativity
  • Put it all together in small breakouts to practice and discuss learnings in a supportive team environment

 

Course Outline

 

  1. Module 1: Key Moments of Conflict and Creativity
  2. Module 2: DiSC Assessment Review
  3. Module 3: Putting It All Together